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Kenya Airports Authority

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Issue
At dawn on August 7, 2013, a fire broke out at the International Arrivals terminal of JKIA – Kenya's main airport and a key gateway into the Eastern Africa region.

Approach
Ogilvy PR worked with KAA Communication team to develop a crisis response and recovery plan that involved timely updates through press statements and media briefings, monitoring of media (traditional/ social) and prompt response to media inquiries.

Outcomes
  1. Streamlined communication
  2. Establishment of a credible and authoritative voice providing timely updates.

Done by:Ogilvy PR