Home> Case Studies>Project Fame
BriefManage media relations after the audition stage of Tusker Project Fame 5, East Africa's biggest talent show.
ChallengeMaintain consistent media interest for 8 consecutive weeks by getting unique story angles that would make TPF 5 different from previous seasons.
ApproachOgilvy PR leveraged the show's association with Universal Music Group which was to offer a record deal to the winner. Outcome: An aggressive media outreach programme and content development delivered news media coverage worth an advertising value equivalent of Sh390 million.
Done by:Ogilvy PR