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Ogilvy & Mather Africa. Kenya

Group Account Director

We are looking for a Group Account Director who will provide leadership on his/her accounts across the Ogilvy Africa Group, inspiring the highest standards in all team members, whilst directing the Agency’s longer term relationship with the Client.

The Group Account Director will also act as a partner in developing marketing strategy that adds value to the Client’s business. The Group Account Director should support the Managing Partners and be the senior escalation point for day-to-day client business. The GAD will oversee a portfolio of large clients and manage the Account Directors across the group.

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Key Responsibilities & Accountabilities

Knowledge Areas:
  1. Strategic Account Direction Shaping the long term Strategic direction of the account and ensuring current activities and budgets provide future opportunities in conjunction with Account Directors/Account Managers.
  2. Inputting into brainstorms and aiding development of the strategic, creative direction of accounts.
  3. Ensure Program strategy reflects/takes account of new issues/changes in the external environment.
  4. Maintain strategic overview of accounts, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client.
  5. Beware of financial status of account at all times.
  6. Responsibility for account revenue and profitability
  7. Reasonability for negotiating and establishing financial arrangement with the client.

Client Liaison
  1. Demonstrate innovation and creativity beyond client ideas
  2. Develop strong Client Relationships and develop environment of trust and partnership, enabling open discussion about account direction, staffing, issues.
  3. Establish and maintain a role as a consultant/advise to client in partnership with MD/MP/Management Team.
  4. Responsibility for highlighting issue management procedures to the client for implementation by the Account Team.
  5. Organize monthly/Quarterly internal review of account and work with the MD to implement outcomes.

Operational Management Responsibilities
  1. Member of the Core Management Team representing he needs of the client services function and Contributing to the business strategy
  2. Accountability for monthly billing across accounts, quarterly forecasting and rolling updates to MD and the Commercial Director.
  3. Quality and Assurance/Working practices; Ensure quality standard operating procedures are maintained across account teams.
  4. Issues Management; Provide a pragmatic yet approachable manner to helping client service teams diffuse client and internal challenges.

Growing Existing Business
  1. Create and develop opportunities for growing existing business within current client pool.
  2. Identify and follow up new business opportunities within existing client pool utilizing internal tools and through the development of new innovative methods.

New Business
  1. Securing new business leads across the discipline both nationally and internationally
  2. Responsible for supporting the organic development of accounts
  3. Responsible for leading/or contributing to the developing and presentation new business pitches, RFI’s, RFP’s and credential Presentations- demonstrating the ability to think creatively and across the full 360 service offerings.
  4. Ensure staff ownership and responsibility for pitch projects and pitch timelines from all members of staff.
  5. Regular and frequent communication with prospects and clients to follow up on a proposals, monitor client satisfaction and identity future opportunities.
  6. Involvement in marketing activities to promote the discipline.

HR Responsibility
  1. Lead and motivate staff to fulfill their potential and assume responsibility appropriate to their position.
  2. Conduct appraisal interviews and follow-up appraisal objectives
  3. Maintain an overview of resourcing within the accounts ensuring that it is appropriate at all times.
  4. Implement recommendations on staffing, personal development, salary reviews, and staff welfare issues.
  5. Keep accurate written records of all personnel incidents and performance issues.
  6. Interview/Recruit new personnel
  7. Ensure the appropriate training is provided to the team members to support their ongoing development, in line with the company needs.

Ogilvy Habits

Ogilvy Habits represent the behaviours that are at the core of our business and how we want to be. Every employee is expected to bring them to life in their everyday work.

  1. Courage: Shows bravery in making decisions, and stands by values and beliefs.
  2. Idealism: Strives for achievements; dares to raise our sights and blaze new trails.
  3. Curiosity: Has a desire to know more, and is open to all possibilities.
  4. Playfulness: Has fun and knows when not to take him or herself too seriously.
  5. Candour: Encourages openness and honesty with colleagues and with clients.
  6. Intuition: Trusting and listening to our unconscious or “inner guru”, to find unique solutions.
  7. Free-spiritedness: Permission to practice magic, encourage and promote flexibility.
  8. Persistence: Shows determination to achieve the right results